About FlatSearch
We map who sells what. And we show our work.
FlatSearch builds dealer maps for US manufacturers that sell through distributors: which dealers in a territory carry a competitor’s brand, how to reach them, and the sentence on their own website that proves it.
Why dealer maps
No database records which brands a distributor carries.
Ask a channel manager who carries a competitor in Ohio, and the answer is usually a spreadsheet from last year. Reps search maps, read distributor websites and line cards one at a time, and ask around at trade shows.
Contact databases can’t help. They track job titles and company size, not the equipment a dealer stocks.
So we read each dealer’s own website, keep the line that proves the answer, and check every row by hand before it reaches you.
Roper Pumps, Parts, and Repair Service
One line like this, from the dealer’s own site, is what turns a guess into a call list.
How we work
Four rules every report follows.
- 01
Proof or it’s out
A brand answer counts only with a quote from the dealer’s own website and a link to it. A No needs explicit evidence; otherwise the answer is Unknown.
- 02
Scored against a known set
We keep 25 Texas pump distributors whose phones, addresses and brands we checked by hand, and publish how our process scores against them, including the number that misses its bar.
See the audit - 03
A person reviews every report
We fill gaps from dealer locators and line cards, and drop rows without proof, before anything is delivered.
- 04
No inflated numbers
We don’t say “every dealer”. We tell you how many dealers we verified and where each one came from.
Who we are
FlatSearch is built by Anish Das, who also runs VCPScanner.com, a research platform that tracks more than 5,800 US-listed stocks every day. The tools we built to read the web for VCPScanner became FlatSearch, and today we use them to map dealer networks for manufacturers.
If you’re weighing a report, write to me directly. I read every message.
Building with the data instead? The same tools are available as an API. Read the docs
See the proof for yourself. Get a free sample for your territory.
15–25 dealers for one competitor in one metro, each with the line from its own website.